Retail

The retail industry is undergoing a digital transformation, and location technology is playing a key role. Get familiar with related location technology terms.

Real-time Targeting

Real-time targeting utilizes real-time location data to deliver targeted advertising messages to consumers.

Geofence Marketing

Geofence marketing uses virtual perimeters to deliver customized advertising messages based on a consumer's location.

What is location-based marketing?

Unlock the power of location based marketing to reach customers where and when it matters. Discover how to create targeted campaigns today.

What is CTR (Click-through rate)

Improve your website's performance with a comprehensive guide on click-through rates. Learn how CTR works and ways to improve it to get more traffic.