Real-time Targeting
Real-time targeting is a location-based marketing strategy that utilizes real-time location data to deliver targeted advertising messages to consumers. With real-time targeting, businesses can identify a consumer's current location and provide customized offers or messages based on their proximity to a specific store, event, or other location.
This allows businesses to reach consumers at the right time and place, increasing the relevance and effectiveness of their marketing efforts. Real-time targeting is an essential tool for businesses looking to connect with consumers in a more targeted and effective way, especially in today's mobile-first world.
Published on:
May 2, 2023
Updated on:
June 21, 2023