Insights API
Our Insights API is a powerful location intelligence tool that provides developers with a wide range of valuable insights on their users. With Insights API, developers can gather data on a variety of user behaviors, including their home and work locations, as well as the points of interest they frequently visit.
Gather valuable user insights with Insights API
This API will help you find your users home and work locations, as well as points of interest, to truly harness the power of location intelligence software and gain user insights.
Find user home location
After a period of data collection, identify a user's home location
Find user work location
Find where your users spend their time working
Find user POIs
Points of Interests (POI) analysis to gather valuable user insights
Location intelligence
Use these insights to make data-driven business decisions to improve customer experience within your app
Insights API for user
home location
Finding the home location
Based on multiple parameters like time of day spent in certain locations and just enough machine learning, Insights will learn a user's home location.
Location-based notifications
Once you have worked out the user's home location, have notifications sent as they reach or leave home.
Delivery use-case: Hungry notifications
Send users notifications with promotions on certain delivery options once they reach their home location around eating hours.
Insights API for user
work location
Finding the work location
Based on multiple parameters like time of day spent in certain locations and with some machine learning, Insights will learn a user's work location.
Location-based notifications
Using the work location you can send strategic location-based notifications to certain users.
Ride-hailing: End of day ride
Once you know a user's work location, send them a notification when the end of their work day comes around with a discount on their next ride home.
Insights API for user
Points of Interest (POI)
User POIs
With Insights API, you will be able to collect information on where users spend time outside of their home and work location.
POI targeting: valuable points of interest data
With the user points of Interest data you will gain a better understanding of your users.
Use case: Points of interest data for brands
Is there a restaurant some of your users go to often but isn't yet a partner on your delivery platform? Contact them with valuable data to sign the deal!
Insights API for Location intelligence
Versatile Insights API
Roam's Insights API is built to be versatile and suited for those that are just getting into location intelligence software, or the veterans of this league.
POI-based targeting with API insight
There are a variety of in-app features you can build around POI-based targeting for marketing, such as location-based notifications, or other general reasons to improve your business.
Data-driven location-based intelligence
Use the location intelligence data collected with the Insights API to make data-driven business decisions and improve the customer experience in your app.
