Location-based marketing

Learn about the power of location-based marketing and how it can help you engage with customers in real-time, increase foot traffic, and drive sales. Our glossary of terms covers everything from geofencing to proximity targeting and more.

Realtime vs. Historical location targeting

Looking to optimize your location-based marketing strategy? Learn about the differences between real-time and historical location targeting

Using Geofencing for Marketing in Retail

Boost your retail marketing with geofencing! Get tips and strategies for using location-based marketing to engage customers and drive sales. Learn more now.

Roam's Marketing Campaign Feature

Read about what Roam's Marketing campaign feature is and how you can use it to create the best location-based marketing campaigns

What is geotargeting

Geotargeting: Reach the right audience in the right place with location-based advertising. Learn how it works and boost your marketing ROI.