Insights

Our Insights API provides valuable location insights, including point of interest (POI) data and home and work locations. Our glossary of terms covers what use cases work best for this API as well.

Why would I like to know users’ home and work location?

Knowing your users' home and work location can be beneficial. It allows you to send relevant location based messages at the right time and at the right place.

What is a point of interest (POI)?

Point of interest, or POI, is a specific location that is of interest to a user. That may be a restaurant, gas station, park, or tourist attraction.

What location insights do we collect about users?

We can help you collect a user's home and work locations, as well as certain points of interest like restaurants, gas stations, parks, or tourist attractions.