Location-based marketing is a marketing strategy that utilizes a user's mobile current and past locations to deliver different content. Two common methods of location-based marketing are geotargeting and geofencing.
As an example, a food delivery company can send a notification to a mobile user about deals from restaurants in their area.
The advantage of location-based marketing is that it can personalize advertisements based on the location data of the user's device. This allows marketers to tailor ads based on the user's interests.