Geotagging refers to adding geographical coordinates to any media based on the location of your smartphone device. In more technical terms, it is geographical identification metadata that allows mobile users to include a specific location to whatever media they are using. This can range from photos to websites, videos, and texts.

For example, when uploading a photo of a cup of coffee on social media, the user can include the location where the photo was taken as additional context to whatever they are sharing, such as a specific coffeehouse chain they went to in a city they are visiting.