The General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) is a comprehensive data protection regulation that came into effect in the European Union in 2018.

GDPR mandates strict rules for the collection, processing, and storage of personal data, including location data collected through location-based technologies and tracking.

Businesses that collect location data must comply with GDPR regulations, which include obtaining explicit consent from users, providing transparency about the collection and use of location data, and allowing users to control their data. Failure to comply with GDPR can result in significant fines and reputational damage for businesses.