When it comes to location-based marketing, you can run different campaigns based on time.

Realtime location-based targeting

This type of location-based targeting incorporates knowing when a device is in a certain location in real-time. This includes the use of geotargeting and geofencing. When a user enters a geofence in real-time, it triggers a response that can be used to send alerts in the form of app notifications to their device.

Historical location-based targeting

Historical location-based targeting involves retargeting an audience of users over time. When devices are entering the same locations over a certain period, marketers can use that information to retarget those users at a later date. The difference is, the app notifications (usually an advertisement) will be sent later instead of instantly.