When used right, geofencing can have a profound effect on your location marketing strategy and can improve your geotargeting technique. Here's how a geofencing API can help marketing campaigns in the retail sector:
Advertising: You can set up geofences in the vicinity of retail stores, and program notifications to be sent to users when they enter those geofences. For example, if you are a restaurant and or restaurant chain, you can send notifications to users when they enter a geofence that is set up around one of your physical advertisements (like a billboard) or when the user is near one of your restaurants. This can either immediately attract the customer to your restaurant or remind them to go online and order food from you later!
Promotions: To improve the reachability, you can use Roam.ai's geofences to send relevant information about promotions tailored to specific users. Metadata concerning a user's age, gender, and other relevant background information (given with user consent) can be coupled with the geofencing API so that only certain users entering a geofence area will be sent notifications with related information about deals and opportunities. For example, you could create a Marketing Campaign that sends location-triggered notifications offering discounts to women that walk past one of your store locations on International Women Day. With Roam's marketing campaign feature you'll be able to manage multiple marketing campaigns like this, and analyze which ones have the best CTR.
Competitors: As customers are constantly seeking for new sales and promotions, it's always good to think outside of the box in ways to send promotions and reach your customers more effectively than your rivals. For example, with Roam.ai's Geofence API, you can set up a geofence around one of your competitor's locations, and send a notification promoting better deals and opportunities should users enter that geofence. This could be a novel way to poach potential customers from your competitors.