Common issues with Google's Geolocation API and why companies choose Roam

Google's Geolocation API is a popular and widely used service for determining the location of a device. However, like any technology, it has its limitations and common problems.

We speak to many companies who encounter certain issues with Google's Geolocation API, and who opt to use Roam's Location Tracking SDK instead.

One common issue with the Google Geolocation API is accuracy. While it can provide a rough estimate of a device's location, it may not always be precise. This can be due to a variety of factors, such as weak or fluctuating signals, incorrect or outdated location data, or interference from surrounding structures. Our Location Tracking SDK works to improve the accuracy of location positioning significantly.

Another problem is the API's dependence on Wi-Fi and cellular signals. If a device is not connected to either of these networks, the API may not be able to determine its location at all. This can be problematic in areas with poor network coverage, or for devices that are not equipped with Wi-Fi or cellular capabilities. With Roam's SDK, offline tracking is guaranteed meaning users losing an internet connection is no longer an issue.

Privacy concerns can also arise with the use of the Google Geolocation API. While the API does not collect personally identifiable information, it does require access to a device's location data. This can raise questions about who has access to this information and how it is being used. Roam is fully GDPR compliant, and a big reason for that is that not only is the data we collect completely anonymized, but we do not sell any of the data we collect.

Finally, the cost of using the Google Geolocation API can be a concern for some businesses and developers. While the API does offer a certain number of free requests per day, additional requests can come with a price tag. This can make it difficult for smaller businesses or those with limited budgets to incorporate the API into their applications or services. Roam was built by developers looking for an affordable and yet high quality location tracking, therefore it was built with affordability in mind.