Per definition, a geofence is a virtual boundary or fence around a real-world geographical area. When a user enters or exits a geofence, it triggers a response that can be used to send alerts in the form of app notifications to their device. These notifications can range from advertisements to understanding consumer trends. With the right incorporation, a geofence API can significantly improve your customer turnout as well as profit.

If you want to learn more about what Roam.ai's geofencing product is, click here.