How can I increase the opt-in rate?

Table of contents

You can increase the opt-in permission rate with 6 simple steps:

Transparency: Users are becoming increasingly wary of their private location data so transparency is vital. Inform the user of any necessary details with clear and concise language to increase opt-in permission rates.
Demonstrate the end user value: studies have shown that clearly stating the benefits the user will receive in exchange for their location data
Timing: Timing is key. First allow the user to familiarise themselves with the app before sending any opt-in notifications
Pre-permission location screen: A pre-permission is an overlay containing completely customizable visuals and an expanded explanation of how granting location access will benefit your users and how you’ll protect their privacy.
Make it easy for users to change their settings: Making it easier for users to access their settings to re-enable/enable permission will increase opt-in rate as well
Optimize and test: With the right timing and content, you can build trust between you and your users.

Need help?