Geo-enrichment solutions for enhanced customer insights
Empowering businesses with precise geo-enrichment solutions that transform raw data into actionable customer insights for deeper engagement and growth.
First-party data provides valuable and direct insight into user preferences, behaviors, and interests. Through geo-enrichment, the personalization and contextual relevance of this insight provides deeper engaging customer experiences.
We help collect and enrich first-party data by leveraging our unique assets:
Tech Assets
With our location SDK and our analytics platform, we provide a developer-friendly set of tools to maximize success.
Data Assets
Take advantage of the data products, provided by premium third-party data providers to boost your enrichment capabilities.
Our solution for mobile apps
Create unique location-based customer experiences
Our Location SDK collects high-quality location background data, while designed to have a low impact on battery life.
Audience targeting
Identify users who frequently visit specific POIs, and target them based on specific interests.
Push notifications
Create and send context-aware notifications to users in proximity to a relevant POI with geofence technology.
Our solution for IP Address
Enrich profiles based on local area and devices
By assigning a home IP address to a physical location, we enrich the user’s profile with attributes of people living in the same area, and of the devices in the household.
Home-based profiling
Use third-party location data to analyze behavior, identify emerging interests, and assign the ZIP code attributes to the IP-matched addresses
User behavior profiling
Analyze the behavior of devices sharing the same IP address, using frequent POI visits to understand interests and habits.
Our solution for CRM & CDP
Deepen your customer base with location data
Create personas from physical addresses to deepen your understanding of customers. Use anonymized location data to analyze visit flows, segment residents, calculate affinity index's, and enrich customer profiles.
Behavioral Insights and Affinity Analysis
Uncover visitation patterns to specific brands or segments and calculate an affinity index. Evaluates how residents in different areas compare in their interest in specific segments.
Geo-segmented CRM enrichment
Use visitors’ residential ZIP codes to enrich customer profiles with retail-focused attributes, such as interests in specific products or shopping behaviors.
Our solution for Connected TVs
Enhancing TV advertising with location-based personalization
By associating a connected TV with a specific address, the user's profile is enriched with shared attributes of individuals in the same area and the household's devices.
Home-based profiling for CTVs
Use third-party location data to analyze behavior, identify emerging interests, and assign the ZIP code attributes to the IP-matched address of the CTVs.
User behavior profiling for CTVs
Analyze the behavior of devices sharing the same IP address as a CTV, using frequent POI visits to infer interests and habits.
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