Location based marketing

What is geofencing?

Per definition, a geofence is a virtual boundary or fence around a real-world geographical area. When a user enters or exits a geofence, it triggers a response that can be used to send alerts in the form of app notifications to their device. These notifications can range from advertisements to

What is geotargeting?

Geotargeting is an advertising and marketing strategy of delivering different content to users on their devices based on their geolocation. The location data determines what advertising content the user will receive.

What is location-based marketing?

Location-based marketing is a marketing strategy that utilizes a user's mobile current and past locations to deliver different content. Two common methods of location-based marketing are geotargeting and geofencing. As an example, a food delivery company can send a notification to a mobile user about deals from restaurants in their

Roam's Marketing Campaign Feature

Using the Roam.ai Dashboard and our geofence API you will have the opportunity to create and manage Marketing Campaigns to send location triggered notifications. You'll be able to create and edit geofences, market campaigns and follow your users in real time. Additionally, you'll be able to see the users

Using Geofencing for Marketing in Retail

When used right, geofencing can have a profound effect on your location marketing strategy and can improve your geotargeting technique. Here's how a geofencing API can help marketing campaigns in the retail sector: Advertising: You can set up geofences in the vicinity of retail stores, and program notifications to be

Realtime vs. Historical location targeting

When it comes to location-based marketing, you can run different campaigns based on time. Realtime location-based targetingThis type of location-based targeting incorporates knowing when a device is in a certain location in real-time. This includes the use of geotargeting and geofencing. When a user enters a geofence in real-time, it

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