What is beacon technology?
Beacon technology, or simply beacons, are small Bluetooth devices that send repeated signals that other smart devices like your smartphone can receive when in proximity through Bluetooth technology. Related links: What are beacons used for? Beacon technology vs. NFC (near field communication)
What are beacons used for?
Beacons are used to transmit wireless signals via Bluetooth to other smart devices in its proximity. For retail companies, this style of proximity marketing has become popular because they are able to send notifications to nearby smartphones of their app users. These notifications can contain a wide range of information,
Beacon technology vs. NFC (near field communication)
Both technologies have been associated with each other but they differ with regards to technology and application. Beacons transmit signals to other smart devices through Bluetooth in a defined proximity while an NFC is a short-range communication technology that works in the range of small centimeters. NFC's usually require a